1. Keep it attractive, reader friendly, and above all simple.
2. Put yourself in the customers shoes. Think: “what offer would I respond to.”
3. Pack a powerful headline that is highly targeted. Use subheadlines sparingly.
4. Ask others such as co-workers and/or family if they would respond to your offer.
5. Keep running a successful advertisement until it becomes unsuccessful.
6. Remember advertising is usless unless it gets into the hands of a specific target audience.
7. Specialize in one particular product, service, or idea. Selling too many things confuses the customer.
8. Give a reason to buy now!
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