Non-profits can save extra money on their advertising bill by keeping the following in mind:1. Cooperative advertising – This is when two or more companies teamup. They may offer complimentary products or services. The teammates may share the same space.
2. Co-op advertising – Ask a supplier or manufacturer to pay part of the costs by including their logo in the advertisment.
3. Trial advertising – It is perfectly exceptable to try smaller ads in your immediate target area before unleashing your entire budget.
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