FREE GAS CALL TODAY! The idea behind advertising is to catch people’s attention! Right? This tag line was precisely the way Cool Shades Vehicle Tinting caught people’s attention. The owner was looking for a way to create value for the customer and empathize with the people who suffer from rising gas prices.
Cool Shades in Saint Charles MO is offering a $50 gas card to anyone who gets their entire car tinted before August 30th 2006. The owner said, “The best way to increase business is show people that you care personally about them.” This Ad that ran in Saint Charles County Home Town Family Savings is a great example of how to advertise effectively.
The Ad: featured in coupon style, was to be cut out of and old time gas pump. It is really cool! To this date, this is probably the best example of putting the customer first and meeting the needs of the growing community.
Advertising like this takes customer service one step further than normal. This idea catches people’s attention because the business owner was able to empathize with the community (customers) and not just sympathizes. He knew & understood how increasing gas prices reduced the discretionary income contributing to things like car window tinting. But he does not feel down like the customers he servers.
Instead, this smart owner was able to back away from the problem (increasing gas prices) and offer a solution ($50 free gas).
Basicly reading this just saved you $50 on your next gas bill: if you pick up a copy of HOME TOWN FAMILY SAVIGNS.
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