***Eight Ways to Improve Your Business Writing & Profitibility Today***

“Guaranteed or your money back!”

1) Lead with the need
Get to the point right away. Tell people everything as soon as possible. In a nonprofit let people know exactly what the need is first. The need is the strongest point your organization can make.
For example :
3,000 people in your county are homeless. We want to see this number reduced drastically by May 15th 2006.

2) Build creditability
If you are a new organization find a way to build creditability by attaching your organization to established company. If you are an established company remind your audience of that. People want to do business with companies they know are established.

3) Less is more
Do not ramble on and on. Say what you have to say and stop writing. The shorter the better. Don’t try to make too many points all in one piece.

4) Who, what, when, where, why
Try to establish the 5 “W’s” as soon as possible. The reason this article is effective is because in the opening headline it establishes the “5 W’s”. Who: You, What: Writing, When: Today, Where: In Business, & Why: Increase Profitability.

5) Encourage people to take a positive action
If you don’t tell people what to do they will not do anything. Be specific in the directions, and don’t let your audience leave before they know what they are doing. If you want them to donate tell them to! Match the need to the positive action.
For example:
Donate today and you can help house 3,000 of the homeless people in your community, please call 555.555.5555

6) Be repetitive, Be repetitive, Be repetitive
This is self explanatory. Be repetitive, Be repetitive, Be repetitive!!!
With every piece of literature you create Be repetitive Be repetitive Be repetitive. It works!

7) Write to a very specific audience
All this means is target your message. Keep in mind which group of people you are calling on to take a positive action. The message should feel to your reader as though it was written specifically for them.

8) Be Looney, Opposite, Unique, or Different ***(LOUD)***
If you can make people stop and think, they will remember your writing. The more different your writing is the more people will talk about your writing to some one else. Remember to make your writing as LOUD as possible.